Carrier News

BCBS Requires All Individual Producers to Update their Express Links

On July 29, BCBS implemented system-wide updates on their Retail Producer Portal. They issued new Express Links to all Retail Producer portal users. Producers and sub-producers of agencies each have their own unique Express Link.

Old Express Links will expire on Oct 1. Producers can obtain their new Express Link by logging into the Retail Producer Portal. Follow the instructions in this Getting Your New Express Link guide.

Express Link is a customized HTML hyperlink specific to each producer (or subproducer). Producers who are registered to use the Retail Producer Portal—a portal used for sales and service for producers selling in the individual market—have access to their own Express Link. When clients click on a producer’s Express Link, it takes them to the Retail Shopping Cart. The producer info is then attached to the client’s shopping and enrollment experience.

If you have promotional materials, email signatures, web pages, or any other content that uses your old Express Link, you must update them with your new Express Link code before Oct 1.

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